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Who We Are


The Story

The Team

Business Overview

Executive Summary

Vision & Mission

Values

Aims / Problems to Solve

Target Audience

Platforms

Visual Identity and Assets


Colours

Typography

Logos

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Fonts (.ttf)

Typescale


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Size Usage
122 px
3.813 rem
98 px
3.063 rem
78 px
2.438 rem
62 px
1.938 rem
50 px
1.563 rem
40 px
1.25 rem
32 px
1 rem Basesize

Body text | | 26 px 0.813 rem | Body text XS | | 20 px 0.625 rem | Body Text XXS |

Bromilo (Logotype)


Bromilo is only used for our logotype.

Set tracking to 0%.

Set leading is 100.

Set kerning to 0.

Cardo (Titles & Headers)


Cardo is used for titles and headers. Nothing longer than 10 words.

Set tracking to 0%.

Set leading is 100.

Set kerning to 0.

Use Cardo in Tova White or Tova Black, use Pure White or Pure Black only if necessary for contrast

Only use Cardo in Tova Dark Orange or Tova Light Orange if it’s the only text on the surface and if contrast is appropriate (Colours should be used selectively in logos or CTAs to draw attention).

For hierarchy, change the fonts’ weight or size

Jost (Body)


Cardo is used for all body text

Set tracking to 0%.

Set leading is 100.

Set kerning to 0.

Use Cardo in Tova White or Tova Black, use Pure White or Pure Black only if necessary for contrast

For hierarchy, change the fonts’ weight or size.

image.png