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Who We Are

The Story

The Team

Business Overview

Executive Summary

Vision & Mission

Values

Aims / Problems to Solve

Target Audience

Platforms

Visual Identity and Assets

Colours

Typography

Logos

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Colours

Brand Colours

Orange is a vibrant, warm, and energetic colour that reflects Tova’s mission to connect people and build community.

1. **Tova Dark Orange** is our primary colour, used to represent Tova. This should be the first or majority colour used. It is always paired with **Tova White.**
2. **Tova Light Orange** is our secondary colour. It is always paired with **Tova Black.**

Neutrals

These provide utility and hierarchy and are used for typography, as secondary backgrounds, in cases where more contrast is necessary, or for other promotional or collaborative events

1. Tova White and **Tova Black** are the primary neutrals that are also used to compliment the colours.
2. Pure White and **Pure Black** are used when necessary.