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Executive Summary
Vision & Mission
Values
Aims / Problems to Solve
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The icon should always be present in content to help establish brand recognition.
Our logotype always appears as Brolimo.
“TOVA” should always appear as capitals.
Set tracking to 0%.
Set leading is 100.
Set kerning to 0.
Please don’t
The Logotype should appear primarily as Tova Dark Orange or Tova White.
Tova Light Orange or Tova Black are secondary options
Use Pure White or Pure Black only if necessary for contrast or external needs.
See colours and icons for colour pairings.
On backgrounds, use the letter O from Tova to create spacing around the font to ensure it stands out, isn’t cluttered. and consistently represented.
For full logos, divide the logotype into 4ths. The icon should be 6/4’s while the type is 4/4s.
Vertically, the icon should be stacked 1/4 above the logotype.
Horizontally, the icon should be placed 2/4 to the left of the logotype.
Do not place anything in the clear space around the logos. Use the logos with backgrounds as reference for necessary clearspace.
The logotype should always be legible. Never use it at sizes smaller than specified.